FOCUS THIS WEEK: Repair Outlets Changing Brands for Foreign Vehicles

 “Service Stations and Garages for which foreign vehicles comprise 40% to 75% of their business (higher foreign-percentage outlets are classified by Lang Marketing as Foreign Specialists) purchase different brands of key products over one-third of the time for foreign vehicles versus brands they use to repair domestic cars and light trucks.”

“This is an acceleration in the use of different brands for foreign vehicle repair compared to just a few years ago. This market-changing practice will gain momentum as foreign cars and light trucks expand their share of light vehicle repair.”

You can see the full article at Lang Marketing’s automotive INSIGHTS.